Medical Device Series

Company: GLG

Audience: Medical Device Investors

Duration: 2 years

Project Management Tools: Looker, Asana, Excel, Salesforce

Contributions:

  • Content Strategy: Developed a bi-annual medical device earnings review series featuring roundtables and teleconferences

  • Business Value: Boosted engagement of GLG’s underserved medical device investment clients by 51%

  • Collaboration: Coordinated hosting with 2 content collaborators and 1 production partner

  • Marketing: Led email marketing campaign and tracked client engagement in Looker

  • Cross-functional Teamwork: Worked with client solutions and business development teams to strategically target key accounts

Key Topics covered:

  • Cancer Diagnostics

  • Next Generation Sequencing

  • Diabetes Devices

  • General and Orthopedic Robotic Surgeries

  • Interventional Cardiology

  • Endovascular Interventions

Series Overview:

  • 2023 Kick-off: 9 meetings/66 attendees

  • 2023 Mid-year: 5 meetings/26 attendees

  • 2022 Kick-off: 7 meetings/43 attendees

  • 2022 Mid-year: 6 meetings/18 attendees

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