Medical Device Series
Company: GLG
Audience: Medical Device Investors
Duration: 2 years
Project Management Tools: Looker, Asana, Excel, Salesforce
Contributions:
Content Strategy: Developed a bi-annual medical device earnings review series featuring roundtables and teleconferences
Business Value: Boosted engagement of GLG’s underserved medical device investment clients by 51%
Collaboration: Coordinated hosting with 2 content collaborators and 1 production partner
Marketing: Led email marketing campaign and tracked client engagement in Looker
Cross-functional Teamwork: Worked with client solutions and business development teams to strategically target key accounts
Key Topics covered:
Cancer Diagnostics
Next Generation Sequencing
Diabetes Devices
General and Orthopedic Robotic Surgeries
Interventional Cardiology
Endovascular Interventions
Series Overview:
2023 Kick-off: 9 meetings/66 attendees
2023 Mid-year: 5 meetings/26 attendees
2022 Kick-off: 7 meetings/43 attendees
2022 Mid-year: 6 meetings/18 attendees