Hybrid Conference Strategy
Company: GLG
Conference: ASCO 2022
Location: Chicago, IL
Audience: Pharma/Biotech Investors
Project Management Tools: Looker, Asana, Excel, PowerPoint, Salesforce
Duration: 6 months
Meeting Breakdown:
50 Meetings
18 In-person
31 Virtual
1 Virtual Abstract Panel featuring 4 Experts
1 Client Happy Hour
1 Physician Breakfast
5 Pre-ASCO Teleconferences
Contributions:
Content Strategy: Content lead for GLG’s first virtual and in-person conference program which featured 50 meetings and resulted in 547 seats, over $1 million of revenue, and exceeded the seat target by 37%
Business Strategy: Selected 36 unique experts and leveraged exclusive engagements to ensure GLG’s line-up was differentiated from competitors by 83%
Marketing: Developed marketing strategy and associated materials based on client preferences
Cross-functional Teamwork: Collaborated with client solutions and business development on client servicing rules and communication strategy
Team Leadership: Implemented a flexible hosting schedule for 7 independent contributors and a strategy to allow full coverage and backup coverage for hybrid conferences
Project Retrospective: Summarized learnings from ASCO and outlined content and marketing strategy which was leveraged for future hybrid conferences
Key Topics covered:
Lung Cancer
Breast Cancer
Targeted Therapies and Solid Tumors
Gastrointestinal Cancers
Genitourinary Cancers
Sarcoma
Melanoma
Multiple Myeloma
Leukemia
Lymphoma
