Hybrid Conference Expansion and Training

Written By Janel Davis

Company: GLG

Conference: ESMO 2023

Location: Madrid, Spain

Audience: Pharma/Biotech Investors

Project Management Tools: Looker, Asana, Excel, Powerpoint, Salesforce

Duration: 4 months

Meeting Breakdown: 19 meetings (7 in-person and 12 virtual)

Contributions:

  • Content Strategy: Developed the content strategy for GLG’s first international virtual and in-person conference program which resulted in 168 seats and over $350,000 in revenue

  • Host Training: Authored training materials and trained the London-based team on in-person hosting, client account management, and the Americas Event team’s hybrid conference programming workflows

  • Client Service: Provided on-call support to field client and physician questions for ESMO 2023 for the in-person team and served as lead host for the virtual sessions

Key Topics covered:

  • Lung Cancer

  • Breast Cancer

  • Targeted Therapies and Solid Tumors

  • Gastrointestinal Cancers

  • Genitourinary Cancers

  • Melanoma

Janel Davis
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